Home Builder Marketers
Client review deliverable
Russell Room Remodelers
Pricing calculator decision tree
Use this document to walk the full flow, mark up wording, add or remove questions, and adjust prices. Every path a homeowner can take, from the welcome screen to their estimate, is mapped below.
Every visitor moves left to right through these steps. Two of them, Finish level and Add-ons, are only shown when the homeowner picks a full-remodel option at Level of work.
Before the visitor sees any pricing, they pick their town or drop in a ZIP. If they land outside the service area they get a polite decline and cannot continue.
Four services in a tile grid. Each opens its own decision tree. Click a tile to jump straight to that tree below.
Click any Level of work option to see exactly which downstream questions that answer triggers. The path visualiser at the top of each tree updates live.
Once Level of work (and where applicable Finish + Add-ons) is answered, every service converges on the same five closing steps.
Optional. Paste a Pinterest board URL or upload reference images.
Optional. Upload photos of the room being remodeled.
Required. Pick one of five options.
First name, last name, email, phone, street, city, state, ZIP. This is the lead gate.
Shows the range. Lead is posted to GHL Leads Pipeline, New Lead stage, source Website Calculator, and mirrored to the HBM dashboard.
Every dollar figure across the four services. Copy any row into a comment or print this section to mark up.